Marketing -It used to be print ads, then radio jingles and television. Today, it's the social media platforms. One thing is common to all these channels - PEOPLE. As businesses, our marketing goal at every point is to go where our customers are spending most of their time. In the 1950s,...
The internet marketplace has opened a vista of opportunities for contemporary businesses. This is the new frontier in marketing and you must take proactive steps to tap into this market’s potential. With over 3.62 billion people using the internet, this is a marketing platform you cannot ignore. As a brand marketer,...
Marketing is important for any business, but small and medium-sized businesses are especially dependent upon good marketing. Without a good marketing strategy, it is all but impossible to properly establish yourself. Here are 4 ways that businesses will achieve this in 2020. Data Everywhere Data underpins just about everything in the...
Even with the best marketing intentions, it’s easy to make mistakes. Simply having a fantastic product and impressive experience isn’t enough. Marketing means learning how your consumers think and knowing how best to build a relationship with them in order to develop an adequate strategy. Here are 3 marketing behaviors...
Instagram has long since grown into e-commerce’s favorite online platform. If leveraged properly Instagram has unlimited potential in terms of attracting new customers, establishing a brand presence, and also boosting sales. Here are some of the most distinctive features which make Instagram a marketing utopia. Instagram Stories Most online retailers know...
We all know about digital marketing as well as online marketing but, how many of you are aware that they both are quite different from each other? It might sound fascinating to some of you that digital marketing came way before than internet marketing. People working in the digital...
You know that you need a video to excel in the new era of digital marketing. You're ready to get things off the ground and shoot your first video. The only problem? You have no idea how to plan a video shoot. But that doesn't need to hold you back. Keep...
You need a strong marketing team to help think about your next strategy to attract potential buyers. Although it helps if you solicit information from other people in your company, the final decision will still come from your marketing team. Therefore, you cannot afford to hire the wrong people...
Do you know how to measure any ROI from a digital marketing campaign? Digital marketing is always changing and growing, this has been caused by Google update algorithm and higher competition from businesses globally using the internet for promotions of business online via Internet. What is Digital Marketing? Marketing is an effort...
May it be automation industry or any other industry; a proper product can take you and your business a long way. All you need is to find a good product designing company. They will help you design a product to suit your needs as well as the requirements of...