Generating, maximizing and demonstrating investor value are the mail things C-suite executives spend their time on. Investor value may have various forms including market expansion, increased productivity, and decreased expenses. The brand is also very important to investor value helping to bring the company to the new level and maintain...
Owing to ever-growing competition, creating a brand identity has become fundamentally critical for any business. Brand identity consists of all the components that is associated with any person, company, product or service. Creating an identity for a brand is crucial because that is what separates the brand from its...