Instagram is a powerful platform for marketing.
With over 700M active users, there is no doubt that people from your target audience, in other words your potential customers are to be found there.
People’s attention is quickly moving from things like tv and television, and more and more attention is being put towards social media.
Today, 20% of internet users are using Instagram.
That’s quite extraordinary, don’t you think?
But that’s not all either.
In fact, There are 95 million photos and videos being shared on Instagram every day, and what’s even more staggering is that since Instagram started, over 40 billion photos and videos have been shared on the platform.
Based off of these statistics, Instagram is a huge platform to say the least. And as a marketer, you’ve missing out if you aren’t yet using Instagram. Big time.
But creating an account and posting a few photos isn’t everything.
In order to achieve results worthwhile, you need to always tweak and improve your strategy, and always strive to use tactics that are more effective than the ones you are using today. And really, that’s probably the reason why you’re here, isn’t it?
In this article, I’ll present 5 simple ways you can improve your Instagram strategy and generate better marketing results.
1. Share high-quality content
Instagram is a visually-driven platform, so obviously, the content you share will have a crucial role in your Instagram success.
With 95 million photos and videos being shared every day, the competition is tough to say the least.
In order to stand out, you need to post high-quality content that is appealing and brings your audience value.
On Instagram, quality is far more important than quantity, and if you’re only focusing on quantity, I hate to tell you, but you’ll never achieve the results you are hoping to achieve. Get content is the foundation for Instagram success and if you don’t have great content, it means that your foundation is unstable and you won’t be able to continue building your presence.
2. Don’t use the front-facing camera
A mistake that I see many people do – including brands, is to use the front-facing camera.
In case you haven’t realised it yet, the front-facing camera has a substantially lower resolution, and considering what I just said above about high-quality content, you want to do everything you can to create quality content, and as you now know, using the front-facing camera isn’t one of them.
For low quality photos:
3. Be consistent
If you read guides and tutorials about how many posts you should post each day, you will probably find different numbers. Some will say once a day, some will say once a week, and others will say 5 times a day.
Based on my 5-year+ experience with Instagram I have found that it is far more important to be consistent than how many posts you share. Ideally, you should be posting at least once a day, but if you can’t do that without compromising the quality of your content, you’ll be better of posting more seldom.
4. Complete your profile
Your Instagram profile is the first thing people will see when they come across your page. This means that it should be fine-tuned to perfection so it is as appealing as it can be. If it isn’t completed and you have skipped to fill in different parts, such as your website, or your bio, it will send signals that you’re not taking seriously, and as a result, you risk scaring people away.
5. Use stories
Instagram Stories is an incredible addition to the Instagram platform. It allows you to share photos and videos that are visible for 24 hours, when they vanish.
Stories allow you to share less fine-polished content and give your audience a behind the scenes look without cluttering your feed with a bunch of unedited content.
What’s more, Stories allow you to build a closer relationship with your audience which will make them more loyal.
About the author
Jens Wirdenius is the editor-in-chief and co-founder of Veloce International and the influencer directory Veloce Network. He is a social media and marketing nut, sharing his passion for business in his articles.