If you’re just setting up an ecommerce business, the most important things to think about are what your domain will be and who will provide your web hosting services. Too many people don’t understand the significance of these two aspects to their sites’ eventual visibility in organic search results. Coming up with a proper SEO strategy for your ecommerce site must also include where you will host the site and your domain identity.
This article highlights a few key ways in which the above choices can either improve or injure your SEO efforts, with practical and easy tips to improve your SEO at every point. Read on to learn more.
Domain name significance
It is important to select the right domain name for your e-store as this will identify your business everywhere else online, thereby impacting your SEO and other digital marketing efforts. In order to improve your SEO, bear in mind the following points:
- Build trust by uniformity
Having a domain name that matches your company name creates much needed uniformity in all the places that your business is and makes it easy for your online and offline customers to know where to find your business. This is one way to reinforce your corporate identity and place yourself in your customers’ minds. Therefore, the main idea is to have a name that adequately describes your business and make it your domain name as well.
- Include your keyword in the domain name
If you’re looking to reach more potential clients through your business, you need to be easily visible through search results within your business niche. In order to be more visible, it will be helpful to choose a domain name which includes your most important target keyword. For instance, if you sell shoes, your business name, and hence domain name, should at the very least include the word ‘shoes’.
- Go local for lead generation
You may be wondering how your business and domain name impacts lead generation. This ties in to our first point: building trust turns simple users to potential leads, and people easily warm up to things they already know. On the internet, the world is just one big village. Therefore, apart from having a ‘.com’ domain, think about registering your local domains like ‘.co.uk’ among others to reach out to consumers in those places. Of course, this applies if your business can serve those consumers.
- More domain name choice tips
- Always select a domain name that is easily memorable. Your brand is the sum total of how your consumers perceive your organization in various places. If you want to form a lasting impression in the minds of consumers who are already preoccupied with other things, make your brand easy to remember.
- Your domain name should also be easy to spell. As much as possible, avoid intentional and unintentional misspellings and avoid hyphenations and other special characters.
- Keep domains short; about one or two words. On average, the world’s leading brands have just nine characters within their domain names. Ensure that it is distinctive and unique.
Web hosting services
The next big decision after your domain name is selecting your web hosting service provider. The web host is the sole engine that will keep your business on the web and has a significant impact on your search rankings.
Whether you have a dedicated host server, VPS hosting or shared hosting servers, there is a list of minimums to be fulfilled in terms of features in order to maintain a high performance level and tight security, which is extremely important given that clients are sharing sensitive information with you online.
- Server uptime
This is obvious. You need to be available 24/7 to your clients; this is the big advantage ecommerce stores have over brick and mortar stores. If your site isn’t accessible even for a minute, you’re losing potential clients to your competitors, and these people will be unlikely to come back once your site is fixed. They’ll simply change to that competitor who they found. The industry standard in server uptime is at 99.99%.
- Page-load speeds
Study has shown that a one-second delay in page loading can cause up to 7 percent less conversions. Delays of more than 2 seconds can send up to 40 percent of your clients hurtling for your competitors. Page loading time is especially important in today’s mobile world, where consumers are searching for solutions on the go and don’t have the patience to wait five seconds for your images to load.
Your page loading speed is determined by a number of factors, but most importantly the bandwidth and RAM of your web hosting solutions. Even if you invest in managed search engine marketing services, you will still need to ensure that their servers are up to snuff.
Of course, smaller and newer businesses can still afford expensive options such as dedicated servers, which offer the best resources, but there are shared resource packages which are cheaper but offer good service. All you need to do is invest in thorough research and look into the business’s background as well as direct reviews from past and present clients.
There’s more to setting up a successful business than just choosing a name and creating a website then waiting for clients to trickle in. Given the stiff competition the average business faces, your strategy must be carefully thought out and this must start with your domain name and web hosting solution.