Having a happy workforce that enjoys high job satisfaction can be fundamental to facilitating growth. Businesses tend to focus more on investing heavily in advertising and digital marketing to gain competitive advantage, sometimes forgetting that they already have the assets at their disposal. To put it simply, your employees are your biggest assets and choosing whether to invest in them can be the difference between a ‘good’ business or an ‘excellent’ one. Here are some of the advantages of investing in staff development.
Improves customer relationships
Employees that are well trained and highly adaptable can deliver better customer service while being a positive representative of your business. Their versatility makes them more adept to solving problematic issues that come about unexpectedly and will reduce the chances of customers having a negative experience. Over time, this can create customer loyalty.
It goes without saying that your staff are the front line of communication and so you want to ensure that they feel valued by your business as opposed to being treated as disposable assets. Their positive energy can effectively reflect the values of your company onto your customers which will only shine a positive light on your business.
Having a workforce that is optimally trained and provided special staff developing programs are far more likely to be engaged and be enthusiastic about their work. Positive energy can spread quickly in the workplace, having a significantly positive impact on the spirit of the business. This can directly lead to higher levels of efficiency and productivity which will have an impact on profitability as well as gaining competitive advantage.
Reduces staff turnover
Having a high staff turnover is costly. Hiring and training new employees to understand all of the processes and operations to an appropriate level can be incredibly time-consuming. The hindrance here is that this can disrupt productivity levels, reduce efficiency and decrease profits. Conversely, staff that feel valued and are given clear opportunities for career development have no reason to leave.
Therefore, it’s important to have regular check-ups and employee satisfaction surveys to make sure that their needs are being and that you are doing the best you can to maintain a happy workforce. Businesses such as HappyOrNot that specialize in gathering such information would be a good way of getting to know your staff better. The easy feedback survey is as simple as clicking one of four different faces that represent how you feel, with green being very happy and red being unhappy.
You have more time to think about the future
Not having to worry about internal disruptions to your workforce and knowing that your business is working to its full capacity enables you to focus more on the future of your business. By planning ahead, you’ll be able to make more shrewd decisions, tackle obstacles more efficiently and be more versatile to change – all of which can give you a competitive advantage in the marketplace.
The beauty here is that you won’t have to do all of this planning by yourself. By having a more skilled workforce, they’ll be able to gather and provide you with important information about your customers which can enhance your overall understanding of the marketplace that you compete in. What can this ultimately achieve? Growth.