The popularity of Instagram, the photo-sharing app, continues to grow every year. It has hundreds of millions of active users and user engagement rates that far exceed those of Twitter and Facebook. As a business owner, you need to take advantage of its immense marketing potential to increase your business exposure and drive sales.
In recent years, Instagram has introduced a number of tools on the app aimed at helping the business grow the size of their audiences. These business tools include sponsored ads, Instagram analytics, and business profiles. As a result, an increasing number of marketers are making use of the channel to market their brands, and so should you.
Whether you’re the one managing your business’ account or you’re managing an account of behalf of a company, the following tactics will be useful in growing a sizable, highly engaged audience on the platform.
Post Content Frequency and Consistently
The optimum frequency for posting on Instagram may depend on the nature of your business. All the same, it’s advisable to post content at least once a day. Research has shown that Instagram accounts that post two or three times in a day tend to have more Instagram followers than those that post less frequently.
Even though the algorithm used by Instagram for curating content on users’ feeds is not a matter of public knowledge, it is generally believed by social media marketing experts that consistently posting content contributes greatly to getting your posts to the top of your followers’ feeds.
It is, however, important to note that as you work to ensure that you post often on Instagram, you should make sure that the content you post is interesting and compelling enough to capture the attention of your target audience, in addition to using apps such as Like4Like to gain followers.
Research on Hashtags and Use Them Appropriately
Hashtags play a huge role on the most popular social media sites, but their role on Instagram is perhaps most important. If you’re smart about the way you use them on this platform, you open your business up to a vast audience. More notably, Instagram users don’t seem to get tired of hashtags as users on other social media sites tend to get.
Instagram hashtags are among the top most effective means of getting an audience far beyond your follower base. The limit of hashtags per post is 30, and most Instagram users frequently exhaust this limit.
Needless to say, you shouldn’t use hashtags haphazardly. You need to know which ones to use for specific posts. Start by adding a few hashtags that are obviously relevant to your post. Then search those hashtags and look for other posts similar to yours. There you might find additional tags used on those posts that are also relevant to yours. Add them to your posts.
It’s a good idea to keep a record of popular hashtags that are relevant to many of your posts. This is akin to researching on keywords for blog posts and loading them appropriately into your blog posts.