why-color-matters-for-your-brand

KEEP IN MIND WHY COLOR MATTERS FOR YOUR BRAND ?

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why-color-matters-for-your-brand

why-color-matters-for-your-brand


KEEP IN MIND WHY COLOR MATTERS FOR YOUR BRAND?

The color of your brand is the color reflected in its logo, landing page, product and more. When a consumer comes across your brand what they first notice is the color, it influences the purchasing power of a customer. Each color brings out a different response from clients. And branding agencies are responsible to provide you proper color for your brand after great research and experimenting.

Categories Of Color

Warm Color – associated with energy

Cold Color – evokes a sense of security and calmness

What does each color stand for?

Red Stands For –

  • Power and aggressiveness
  • Energy
  • Eye-catchy
  • Robust

Mostly popular in industries including – Automobile, technology, agriculture and food.

Blue Stands For –

  • Trustworthy
  • Responsible
  • Dependable
  • Secure

Mostly popular in industries including – Healthcare, agriculture, technology, energy and finance.

Green Stands For –

  • Freshness
  • Calm
  • Health and wealth
  • Serenity
  • Affluence

Mostly popular in industries including – food, energy, finance, technology and household.

Yellow Stands For –

  • Creativity
  • Brightness and Positivity
  • Hope
  • Light
  • Inspiration

Mostly popular in industries including – food, energy, and household.

Brown Stands For –

  • Strength
  • Durability
  • Natural
  • Simplicity

Mostly popular in industries including – agriculture, clothing, and automobile.

White Stands For –

  • Purity
  • Cleanliness
  • Soft
  • Peaceful

Mostly popular in industries including – clothing, healthcare, and child-related businesses.

Purple Stands For –

  • Royalty
  • Elegance and sophistication
  • Spirituality
  • Mystery
  • Nostalgia

Mostly popular in industries including – finance, technology, and healthcare.

Black Stands For –

  • Class
  • Prestige
  • Sophistication

Mostly popular in industries including – clothing, technology, and automobile.

Orange Stands For –

  • Excitement and fun
  • Energy
  • Freshness
  • Vitality
  • Vitality

Mostly popular in industries including – technology and healthcare.

Note: Be careful while choosing the color of your brand. A wrong decision can give an incorrect message to your audience and curb your brand image.




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