We all know about digital marketing as well as online marketing but, how many of you are aware that they both are quite different from each other? It might sound fascinating to some of you that digital marketing came way before than internet marketing. People working in the digital marketing environment often get confused on whether to use ‘digital’ or ‘online’ while writing some of their blogs.
Hence, we will discuss more on this along with the major differences between digital marketing and online/internet marketing.
What Is Digital Marketing?
Now, this is the most basic question that you all might have encountered earlier also. Let’s see what Wikipedia has to say about it:
Wikipedia says, “Digital marketing is the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium.”
This clearly states that digital marketing can be done both offline as well as online. This means, you necessarily don’t require an internet connection to go about digital marketing!
Thus, digital marketing is an umbrella term that encompasses online/internet marketing and offline marketing as well. For instance, when you send SMS to people for promoting your business, it’s a type of digital marketing as it uses technology sans the internet.
Anything that requires the use of digital equipment like mobile phones, Television, PC, or Tablets to promote the business falls under the category of Digital Marketing.
Online Marketing, on the other hand, is a subset of Digital Marketing. It is also referred to as “Internet Marketing” by some. Any business promotion which requires a live internet connection falls under the category of online marketing.
Online marketing can be a bit overwhelming for newbies as it requires a fair knowledge of technical terms like Search Engine Marketing, Search Engine Optimisation, Pay-Per-Click, Social Media Marketing, Content Marketing etc.
Digitalisation indeed brought a revolution in the marketing field but, the internet has made the businesses flourish at a higher pace. Earlier people used to rely more on Televisions, Radios, and Billboards. Hence, most of the marketers used to promote their business through these modes.
But, now, when we have 4.1 billion internet users across the globe, digitalisation along with internet works wonders for any business.
Difference Between Digital Marketing And Online Marketing
Let us discuss both online as well as digital marketing based upon a few factors.
- Global Reach: When we talk about people that might have encountered your ad, online marketing outpaces digital marketing. For say, if you are a business based out of India and, you are displaying ads on a Television, the people residing only in India would be able to see that.
On the contrary, if you are running ads on your website, it can reach to more people globally. To cut it short, online marketing gives you a wider area to play.
- Cost: How many of you have seen electronic billboards displaying those tacky advertisements? Almost all of us stumble upon one of these ads daily. Now, you won’t find billboards everywhere. They are put up at specific places where the chances are high that people would notice them.
For instance, the New York Square is full of such billboards because it’s one of the busiest streets and maximum people actually see those ads. But, displaying an ad on these billboards costs a huge amount, sometimes even double than running PPC ads.
That is when you feel like going for online marketing.
When you’re sending out SMS to people for promoting your business, do you come to know the exact number of people who actually saw that? Do you know how many people saw your Television advertisement? The answer is obviously no.
You can’t track the number of people reached during digital marketing. But, you get this privilege while marketing online. If you have a website of your own, a few tools like Google Analytics allow you to see the exact number of visitors on your website daily.
This gives you a brief idea of people’s likes, dislikes, and preferences so that you can always improve.
You might have noticed that whenever you log in to a few of the e-commerce websites, they always greet you saying, “Welcome XYZ!” This is an example of personalisation. If you are allowing people to sign up before buying anything from your online store, you can always set up a personalised panel for them.
But, have you ever seen any billboard greeting a specific person? No, it doesn’t work that way!
Well, online marketing is still new to a few people in developing or under-developed countries. Some people get furious before buying something online because they don’t trust them. The success of any business depends on the customer’s trust over it.
Gaining people’s trust for an online market is quite difficult as compared to an offline one. People love inspecting before buying which is a privilege only available in offline digital marketing.
Having said that, online marketing elbows out digital marketing for most of the factors because, it is the demand of the hour. As the world is pacing towards internet marketing, it gets necessary to cope up with the market. As they say, “Go with the Flow”.
Hence, if you want your business to flourish, digital marketing along with online presence is very necessary. We hope this made you clear the difference between digital marketing and online marketing so that the next time when you are writing something related to it; you don’t get confused between both the terms. If you need to make your online presence, you can contact an Advertising Agency in Delhi to help you out with the same.