Juggling social media marketing tasks can be overwhelming. You have to create content, make sure it’s published on time, and study reports and analytics. Who has the time, right? Add to that the fact that these tasks need to be accomplished every single day. Wow.
Luckily, there are social media tools available online. These tools can help you save time, simplify your workflow, and make sure that your content reaches your target audience at the perfect time.
With countless social media management tools available, how does one choose which tool to use? We figured it would be best to highlight our top picks to help you choose. Read on:
Right at the top of the list of social media management tools is Hootsuite. It comes with a free trial that lasts for a month, which is enough time for you to see the value they bring to the table. Used by more than 15 million people worldwide, Hootsuite provides a platform so comprehensive that it allows users to monitor multiple social media accounts and keep track of keywords. They get to schedule their social media posts in bulk, and the can connect to more than 35 social media networks. This platform allows users to run ads, measure social ROI, schedule, and curate content.
If you need help promoting or re-uploading old content, Revive Old Post is your best friend. This step allows you to set the number of posts you want to share when to share it, and the period between each share. The free version of the app allows users to re-upload old Facebook and Twitter. Those who want to have more exposure on platforms such as Pinterest and LinkedIn need to get the premium version.
Canva is one of the social media tools that allow users to boost their engagement by letting them create impressive images. These images range from Instagram tiles to Facebook cover photos. The interface is easy to understand, making it easy for beginners and non-designers to navigate around the workspace.
Buffer helps individuals, agencies, businesses, and brands create valuable social media engagement. They have products that can be used for team collaboration, analytics, engagement, and publishing. It allows users to share content at a specific time with just a few mouse clicks. You can only access one profile per network via the free version. The paid version, on the other hand, allows you to access multiple profiles.
SharedCount is a handy social media tool that helps you track how many times your post has been shared. This information is crucial since it helps you identify which posts are effective and which ones are not. It’s handy in coming up with strategies on how to boost engagement and traffic, thus improving conversion. You can get this tool for free, but you get to access more features when you purchase a paid plan.
A platform that allows access to several social media tools – that is what Sprout Social is about. You can schedule and monitor content while analyzing reports all in one go. What most users love about this social media tool is its customer relationship management (CRM) feature. They also have a complete profile of their users and customers that’s why they have strong relationships with them.
One of the social media management tools that are popular among marketers is Sendible because it allows them to manage multiple clients. Aside from posting on various social media platforms, marketers also get to schedule their posts on blogs and other sites. Sendible allows you to organize your editorial calendar for your website. It also provides reports on brand mentions so you can reply to people and you can keep track of your social media presence.
Social media marketing is a team effort. You have to coordinate with your team to create content, plan events, assign tasks, and analyze reports. This is the perfect tool for marketers who want to have everything organized, from social media posts all the way down to email blasts. CoSchedule offers also offers a special feature that allows marketers to find the best time to post. You need not worry about having downtimes because this feature uploads your best posts to fill in gaps on your social media schedule.
Creating social media marketing campaigns does not have to be difficult. These tools are designed to make it easier for marketers to accomplish tasks so they can focus their energies on creating interesting and engaging content. Another thing worth mentioning about these tools is that they make target audiences feel like they’re not talking to machines. These tools bring back the human element in social media communication.