SEO has changed drastically over the years.
You must have been reading up on the changes that Google and other search engines have introduced lately. Have you noticed that that they are all aiming for a more human-like experience? This means the overall SEO process is getting more technical than ever. Gone are the days of self-SEO, unless you have enough time to spend on learning all the technical aspects of the job.
Having said that, one myth we need to bust before we begin the actual debate is that SEO is still very important. In fact, it may be more important than before. Nearly 40 percent of the e-commerce store traffic comes from the search engine. 1 in every 3 visitors would use the search engine to learn more about your store before they make a purchasing decision.
Back to the main question: Can you do SEO for your own store?
The answer is not simple. You need to understand certain aspects of the overall SEO process to decide whether you can or should do it or not.
Let’s start with an analysis of how SEO really works.
SEO Is Continuously Changing
Google and every other search engine are constantly working on updates. However, these updates are large because of two key reasons:
- They want to make search results as relevant and informative as possible
- They are trying to catch up with the changing consumer behaviour
Speaking of trends, remember how everyone was all about mobile marketing a few years ago. Now, we all know mobile searches have already surpassed desktop searches. Voice search is the next big thing. Thanks to the likes of Siri and Alexa, people are getting used to voice searches. According to research, 50percent of all online searches would be voice searches by 2020.
So, now all your SEO endeavours should revolve around voice searches as well. And before you know, there will be yet another change you will have to mould your SEO strategy around. It takes an expert to keep an eye on these changing trends. Smarter and better strategies are required and developing these strategies is a time-consuming process. This brings us to the next point.
SEO is Not a Task; It Is a Process
SEO isn’t something you can just setup once and reap the benefits for the rest of your life. It is a process that involves a multitude of tasks. It requires continuous monitoring. You will have to keep an eye on how it’s working for you. You need to follow what works and what doesn’t, and then make amendments accordingly.
Simply put, it needs dedication and commitment. To give you a rough estimate, you will have to spend around 20 hours a week to keep your SEO game strong. The more proactive you are with your SEO approach, the better the results you can expect.
Sound SEO Advice isn’t Easily Available
The world has seen countless SEO gurus. It seems like there is plenty of SEO advice available online. It is only after you start to implement advice that you realize how little practical value it holds. As search engine algorithms change and evolve, a lot of that advice goes obsolete.
Besides, we have already mentioned that SEO has become more technical than ever. There is a lot of difference in knowing something and implementing it. A lot of gurus are only advocating their own services or tools they get paid to market. They have no benefit in sharing their trade secret with you.
If you don’t have great advice, to begin with, how can you move forward in the right direction?
SEO Requires an Investment
Let’s not forget this important aspect. SEO isn’t just about skills and knowledge. You need a lot of tools and application to boost your rankings and improve your store SEO. These tools aren’t inexpensive. As a matter of fact, the more expensive these tools are, the more effective they are. Then again, it is not a onetime expense. To retain your competitive edge, you need to invest in the latest tools.
An SEO company is most likely to invest in the best tools and technologies available. Since they serve more than one client with a single tool, the ROI is huge. When you do your own SEO, investing in expensive tools doesn’t make much sense, and you will have to settle for mediocre technology.
There is No Room for Error
Gone are the days when people used to say SEO is all about trial and error. It isn’t. With the competition rising in every sector, you don’t have a room for error. A single error can mean the end of your business. Once your ranking drops, you will have to make double the efforts to bring it back. In this age, you cannot afford that kind of a hit.
If you mean to make money out of your store, which we are sure you do, you cannot treat it as a test case. You cannot use it to learn SEO. You need to equip yourself with the right skills and tools to create a winning strategy. Implement your best SEO strategy from day one.
You Have Better Use for Your Time
This one is a no-brainer. SEO may be important, but it isn’t your core business function. It is a service that supports your business not run it. As a business entrepreneur manager, you need to manage your time very carefully. Your core business processes should be your priority. The more time you invest in those core activities, the more value you will ultimately deliver.
All things considered, it is possible to do SEO for your own store – but it is not recommended. If you want to gain maximum benefits from smarter SEO tools and technologies, it is best to leave it to the professionals. You need someone who has knowledge and skills. More importantly, you need someone who can dedicate the necessary amount of time and efforts to the process.