Imagine this with us. Your friend has invited you for dinner. He has given you his building number. Once in the foyer, you realize you do not have his apartment number. You do not even know which floor he lives on. If this apartment had a wall with letterboxes lined up according to occupant’s name, floor, and apartment number, finding your friend would become a breeze. In the dot-com world, this building is analogous to a blog, the floor is analogous to categories, and the flat numbers are the content pieces. The wall that gives you a clue about the occupants of the building is the cornerstone content of your blog.
It is necessary for every website to have some cornerstone content for their new visitors. Take, for example, Neil Patel’s blog. He has a dedicated section for cornerstone content that gives you access to all the categories. The live map also gives you access to his business. Thus, every cornerstone content has to be very relevant.
Is cornerstone content good for SEO?
Good is an understatement when it comes to Cornerstone content’s influence on SEO. You may have already noticed; it is rather difficult to rank for popular search terms. If you have a marketing business is Saint Louis, you may find it hard to rank for any related key terms. There are possibly a hundred more companies that deliver the same services. The market is indeed competitive out there. The common idea is to write frequently and consistently in your niche. Creating a cornerstone content for your blog will tell Google which piece is important. It will establish a hierarchy of importance among your related albeit similar blog posts.
Backlinks are the quickest way to climb the SRL ladder. Since cornerstone contents are so rich in original and relevant content, getting backlinks is a walk in the park. A well-composed page with tons of relevant keywords, backlinks and internal linking is the first ingredient of great SEO for any website.
Cornerstone and internal linking
Internal linking is a breeze in case you are using Yoast or a similar plugin. Yoast will assist you in creating such content even without subscribing for their Premium feature. This plugin will help you to funnel your internal links to your cornerstone article. Internal linking suggestions are unique for all sorts of cornerstone pieces. They receive more weight when it comes to linking ideas. This makes it easier for you to list your articles and it makes it easier for the bots to find crawlable content.
What are the different types of cornerstone content?
Just like everything else on the internet, cornerstone content comes in some forms –
- eBooks and an entire library
- simple PDFs
- a collection of podcasts
- video directives
- a compilation of best blog pages (live links)
You should check out some of the most famous bloggers for getting an idea of what kind of content you would like best. If you cover a particular niche in great detail, then you might want to create a simple catalog with a guide to topics. This will guide your users directly to the core of your business.
What is the quickest way to create a cornerstone content page?
Creating a new page is a minute’s task with WordPress, and we all know that by now. So, let us get started with our cornerstone content to change the fate of our site SEO –
- Create a new page for your website. You can name it your “Cornerstone Page” for the time being.
- Link this page to your main menu. Give a certain name like “Begin” or “Start here.”
- Write the content for your special page –
Start with a 200-word introduction about the purpose of your blog and your business. Include a short description for each link. This should contribute about 300-400 words in total. End it with a well-crafted conclusion of about 100 words with a call to action.
- Give your visitors an option to either subscribe to your blog, signup for online courses or download white pages.
- Go ahead and publish this page.
A good-quality cornerstone content needs to be about 1000 words at least to be SEO-friendly. The aim of any cornerstone content is to be user-friendly. Use simple words and easy directives so your readers can find what they might be looking for on your blog.
Content landing page
It is not the same as cornerstone content, but if you are feeling lethargic, you can settle for an SEO landing page for your blog as well. The purpose of a landing page is to increase communication between a blog and the users. It should engage them the moment they land on it. You can include a table of content as well to help them understand the purpose and categories of your blog.
Here are a few benefits of a landing page –
- Reader retention: you can keep your reader from returning to the previous page if you give them a clear direction. Always tell your readers where to move next.
- Bookmark: suppose you have an online cooking blog. By the end of a month, you can have over 100 recipes. Bookmarking on a lancing SEO page will tell which your best pieces are. This will increase your long-term traffic engagement as well.
- SEO: tweak with the keywords on your landing page to boost your overall website ranking. You can attract the attention of your readers to specific sections of your blogs, and you can tell Google bots which way to go next.
Cornerstone SEO content is in no way an added responsibility for SEOs and bloggers. In fact, a good piece should lessen the optimization work for the whole blog. It should be a glossary of your website and blog.Your users should be able to access it quickly.