Blogging and social media is a lot about trends, and it is more about optimizing. There are so many blog pieces here and there, written on trending topics that never see the light of day. What is it that tells a good part from a bad one?
According to the best SEO Company Toronto, when it comes to blogs and social media posts, word count determines the future. The word count depends on the platform as much as the subjects do. In the case of blogs, the writer must understand what's ideal.
Most people who have been on Twitter know that the character limit was 140. However, an ideal Tweet that gains traction should be much lesser than 140 characters. The same goes for Twitter, Facebook, LinkedIn, Instagram and YouTube. If you want your post to grab eyeballs, you must first get an idea about the ideal length of posts on each of the platforms.
Let us start with blog posts. They give you the maximum scope of unleashing your creativity. Blog posts can be of varying lengths. Therefore, you need to know what your readers want.
What is an ideal blog post?
- Title: less than 60 characters
- Post length: 2100 words
- Meta Description: less than 155 characters
How should your blog post look?
Simple language that is easy to read and understand is always the top priority. You need to consider a few things before you think about creating a new post –
- People like posts that have an average reading time. Readers also prefer posts that display reading time.
- The average native English speaker reads about 330 words per minute; this makes the ideal post length about 2100 words.
- serpIQ shows that the average Google search yields top 10 results that are between 2032 and 2416 words.
- The ideal word count addresses both SEO and readability. You should use a plugin like Yoast for judging the readability of your post for human readers while you are optimizing it for the Google bots.
What about Facebook?
We spend at least 50 minutes per day on Facebook checking profiles, sharing cat videos and uploading memes. We keep uploading statuses about what we are reading, what we are eating, where we are going and with whom we are going. Unless we are social media celebrities, these updates will engage only a couple of hundred people at most. This brings us to the point of Facebook marketing. Even without spending tons on Facebook marketing gimmicks, some companies gain a lot of traction. This is simply possible by post optimization.
- Status update: the ideal length should be 40 characters only.
- Video: the ideal length should be only 2 minutes unless you are going live.
- Meta title: stick to less than 60 characters
You will be surprised to know that the maximum character length for Facebook is 63,206. You need less than 1% of that to reach out to your target audience. Your videos should have more visual elements since all Facebook videos start without sound as a default setting.
What is Twitter saying?
Most of us love this micro-blogging site because of the challenge it poses. We need to fit our thoughts and ideas of the moment or the day within 140 characters only.
- Tweets: your tweets should be only 100 characters. Do not include audio-visual elements or quotes in them.
- Hashtags: use only two hashtags for the maximum impact.
- Videos: the maximum length should only be 2 minutes and 20 seconds.
The trick is to enrapt your viewers with as less text as possible. While marketers were rejoicing all over the world about Twitter’s relaxation of character limits, we were busy finding the answer to why 120-130 character Tweets gained the most attention. Dan Zarrella, the social media scientist, shows that Tweets between 120 characters and 130 characters achieve the highest CTR.
Recent stats from Buddy Media shows that all Tweets with two hashtags earn double the amount of engagement as compared to Tweets without any hashtags at all. Any Tweet more than two hashtags shows a 17% reduction in user engagement.
What floats LinkedIn’s boat?
According to Andy Foote, LinkedIn is very snobbish about its character minimums and maximums. Here’s a brief view of what an ideal profile on LinkedIn should look like –
- Headline: 120 characters
- Summary: 2000 characters
- Position title and description: 100 characters and 2000 characters respectively.
- Status: it should be 600 characters ideally. However, always remember that if you share your profile on Twitter directly from LinkedIn, only first 140 chars will show.
LinkedIn has also become a leading publishing platform for most professionals. These posts come with their character limits –
- Headline: 100 characters
- Post: 40,000 characters
On what is Instagram insisting?
This one is quite easy since it is a photo blogging platform.It gives a lot of importance to visual content. As a quick reference, you can check the following word limits and requirements –
- Bio: 150 characters
- Hashtags: up to 30
- Captions: up to 125 characters only
Instagram stories do not have a lot of character limit impositions. The text overlays the real visual content. Thus we suggest our readers stick to minimum text to keep the vision clear.
What does YouTube like?
When we say YouTube, we say video. That is exactly how it is. People do not go there to read (unless it is the lyrics of an obscure hit). As a video-hosting platform, YouTubedisplays quality videos. You can add text to add context. The official site supports titles that are up to 1000 characters long. There are no specific parameters on YouTube except channel description and title.
SEO is all about supporting Google bot crawling and catering to your human readers at the same time. The length of the post should reflect your understand of your user's preferences. For your blog, the parameters may vary depending upon the topics. Keep experimenting with different amounts of texts on various channels and use verified analytical tools to check user engagement.