Google has made its stand on guest blogging clear. Guest posting for the sole purpose of building links is dangerous and it can impact your ranking in a big way. However, this does not mean you should ignore it altogether. All you need to do is to follow the guidelines and ensure that you never do guest posting the wrong way. The purpose of this post is to educate you on the things you need to do for this.
What is wrong with your guest blogging?
Traditionally, guest posting has always followed a precise formula. With this formula, the guest blogger creates content they think would interest other websites then they make sure the piece contains keywords that will make their site rank well. They also include links back to their website mostly with keyword-rich anchor text. Next, they create a list of websites that might be interested in their content then approach those sites without making it look like your content is spam. The content is then posted and the guest blogger hopes it doesn’t have any SEO problems and that it will benefit his blog. The process is then repeated.
Although this strategy may work, it has so many problems. To start with, the success rates are very low. Other problems include that it is hard to distinguish between spam and legitimate pitching, and finally, this strategy is more of digital sharecropping. You are building your brand on the website of someone else and they could easily change things up without your knowledge, thus hurting your brand. It is the traditional method of guest blogging that has caused Google to revise its algorithm.
How to guest blog like a pro
So long as you know what needs to be done, you can guest blog without worrying about the wrath of Google. Below are some of the things you should consider doing.
- Identify industry influencers
Industry influencers don’t necessarily need to have a great website but they should be able to communicate well. The influencers should also have a good following and their following should have their own websites. The results will be even better if the industry influencer is active on the social media.
- Invite influencers to post on your site
In this case, you can invite industry influencers to guest post on your bog or contribute to your white paper or to just write anything for the newsletter. This will work well when you want to generate links and attract attention.
- Publish the content of the influencer and promote it
Once the industry influencer has created the content, you should go ahead and publish it on your property and promote it to the relevant audience. On the pitch page, you need to show how you will promote the content of the industry influencer. This will benefit your audience and further give you more visibility. Needless to say, promoting the content of an industry influencer will compel other influencers to create content for you. At the end of the day, this will benefit your http://ebbandflowdesigns.com.
- Give influencers an easy way to promote content to their audience
One way of doing this is by offering to write Facebook posts, Tweets, emails and blog teasers for industry influencers. The more prolific an industry influencer is, the more valuable his time will be. For maximum benefits, you need to make it easy for influencers to promote their own content to their audience. The main reason you are working with an influencer is to tap into his diverse network for more visibility and links.
What makes this strategy so effective?
Unlike traditional guest blogging, this strategy will work great. The reason for this is that people usually link to their own content. If you provide them with a platform to post their content, they will tell their followers to check it out. This means they will do link building for you. You can expect to get a link from the website of the influencer too.
Another key reason why you should consider this strategy is because it is clean; you are not violating any of Google’s guidelines, it is not possible to automate this strategy, it is spam proof and it is loved by Google. So long as you have not paid your contributor to post on your property, your strategy will be legitimate in the eyes of Google. The links here are earned naturally and that is what Google really wants. What’s more is that because you are working with an industry influencer, the links you get will be of high quality.
Guest blogging can boost your ranking and increase traffic to your website. However, for you to benefit from it, you have to do it the right way. The points discussed in this post will definitely help you get started on the right path. Never take shortcuts; they will only hurt you later on.