301 Redirectsis a site-saving WordPress plugin which helps you not to lose your traffic once those pesky and annoying 404 error pages grace their eyes. And I think I can speak for everyone in saying that there’s virtually nothing more frustrating than opening a website and stumbling across those three unwanted words. Am I right?
Now, you’re probably wondering what exactly a 301 Redirect is and where you can find that awesome plugin (you’ll successfully locate it on WordPress Plugin Repository).
And you’re about to find out all about the wonders of the 301 Redirects and how they’ll help you regain your site traffic along with your pristine SEO rank. Now, let’s get cracking.
What exactly is a 301 Redirect?
For a number of reasons it can occur that a certain website needs to change its entire URL and therefore risks losing its users due to a new location that they’re not privy to. But with the help of 301 Redirect, you can fix that issue in a very simple manner.
This plugin is a permanent solution that instantly redirects your users to a new location of your website, where they’ll successfully find what they were after. So instead of losing your users due to this easily fixable issue, you automatically transfer them to a new location in a matter of a mere second.
If your mission is to have your traffic grow exponentially with time (which I must assume is the case) than a 301 Redirect is the way to go.
This plugin is extremely user-friendly in a way where the users don’t actually have to manually type in the new URL themselves. They’re simply transferred to their desired location with one click, and in that way, your site keeps its SEO ranking and doesn’t lose its domain authority.
Why Should You Use a 301 Redirect?
First off, it doesn’t take a tech-geek to be able to set up this WordPress plugin, so it’s basically an easy-to-install tool which helps you with your SEO rankings, keeps your users satisfied and saves you the trouble of losing site traffic!
The only question one should ask is why shouldn’t you use a 301 Redirect? It saves your users the annoyance of being faced with the 404 page by simply redirecting one URL to the desired URL!
Even if your users have the URL of your website in their bookmarks, it automatically changes to the new URL and upon clicking it, they’ll be redirected to the new address. Pretty cool, huh?
Bottom line – if you’ve recently been forced to change your website’s URL, your main goal should be to keep your site traffic and not lose it simply because you couldn’t be bothered with setting up a redirect.
And this is where 301 Redirects come in handy. Once you install it, it does all the work for you! And if you ask me, it doesn’t get better than that. It helps you regain your site traffic and keep your website functional and successful in its desired intention.
Avoid These Common 301 Redirect Mistakes
By now, I’m sure you’ve been able to comprehend the crucial importance of the 301 Redirect and how vital it is in maintaining your site’s SEO rank. So now, let’s review some common mistakes you might be tempted to make when installing this WordPress plugin and help you steer clear.
Here is what you should be on the lookout for:
- You want to make sure to configure a 301 Redirect between these two different versions of your domain: http:// and http://www. It may not seem that way, but these two are crucially different links and you must set up a 301 Redirect from all of the different duplications of your domain, otherwise you’re your search engine results will take a hit.
- Before moving to a new domain, it’s absolutely necessary to install a 301 Redirect first. Unless you install this WordPress plugin beforehand, you risk losing a substantial amount of your site traffic. If you don’t, Google won’t recognize your new URL as the same website that’s merely under a new location, and all of your inboud links will be forever lost and your SEO results will plummet.
- Don’t mistakenly install a 302 Redirect instead of a 301 Redirect, as the first one is only a temporary solution and it’s not ideal for SEO. The only instance in which you should use the 302 Redirect is if your site is under construction and you’re seeking to find a temporary new location. But if this is a permanent migration, be sure to use a 301 Redirect.
- Avoid creating bad user experience by making sure to not forget about the older internal links by redirecting them as well. Your trusty users will eventually click on those links too, and if they’re not redirected as well, they’ll be temporarily faced with a blank screen and you most certainly want to avoid that. Keeping your users happy guarantees you a better-functioning site.
Thanks to 301 Redirects, migrating from one URL to another has never been this easy!
If you’re new to WordPress and you’ve recently been forced to change your website URL, you’ve probably scratched your head wondering how in the world to do that without risking your SEO plummeting and your user traffic dispersing, right?
And hopefully, now you’ve got a peace of mind, knowing that this super-handy plugin allows you to redirect your users to your new location without any hassle and with zero risk of losing site traffic!
When installing a 301 Redirect, it’s also crucial to avoid a few aforementioned mistakes that are easily avoidable.After making sure you’ve done just that, you can relax, knowing your website will continue thriving and all thanks to this reliable WordPress plugin.
301 Redirect’s got your back, and if you’re still on the fence about it, go ahead and try it out, because I assure you, you won’t regret it for one second.