5 Tools to Improve Your New Business

new business

Running a business isn’t an easy task. In order to keep up with your reputation and focus on the core business, you need to make sure that everything else related to your business is also running smoothly. But it is impossible for a single person to make sure of everything which is why more businesses hire professionals to handle different tasks of theirs.

Well in the case of small scale business where the business capital is quite low, it is impossible for the owners to pay huge cheques to the professionals which is why the IT geeks have come up with some great business tools that help you do your task much quickly and easily.

There are a number of business software that you can use to carry out the not so important tasks of your business so that you can focus your energy and time on more productive stuff. So in this article, we are going to be looking at some of the best tools that can help you improve your business.

The thing about these tools is that they are designed to help the business owners. So you don’t really need to know how everything works, you just need to understand how the application works so that you can understand the results that it is providing. The tools will do the tasks for you so you will need to keep them in mind as well when you seek business capital because even though they are amazing they are not free. So let us just look at the tools right ahead.


Most businesses that focus on sales need to monitor their conversation rate as well. Keeping track of the conversation rate can be quite hard and if you hire someone for the task or even outsource it, it can cost you a lot of money which is why having SumoMe at your service is the best option ever.

You can use SumoMe you increase your conversation rate and even keep an eye on it. This online tool mostly focuses on optimization of your email list and the content. There are some great bars and buttons that you can use in the tool to boost your share volume and optimize your content.


Your website is the key online platform of your business. it is like an online store for your business so if you are getting the traffic but you don’t see the conversation rate going up then that means that there is something wrong with the website.

CrazyEgg will help to figure out what your website is missing. It will provide you with heat signatures of all the visitors that visited your website so that you can figure out where the customers are facing difficulties or what they couldn’t find on your website. So once you have all the details you can easily figure out the problem as well.


Canva is a photo editor application that small scale businesses can use for free in order to edit their photos that they plan on posting on social media sites. Your images need to be appealing and trendy so Canva helps you turn your simple photos into special ones for free.

MailChimp, Constant Contact or Aweber

Email marketing is one of the best ways of online marketing because you get to directly reach potential customers in their inbox. An email marketing tool will help you build professional newsletters that you can send to your customers or share on your social media accounts.

Buffer or Hootsuite

Since there are so many social media sites that you need to stay active on, thus it can become quite confusing at times? It is quite easy to lose track which is why these tools will help you manage all your accounts on a single dashboard which will help you save a lot of your time and effort.

Along with managing these tools also help you figure out which of your posts impacted the viewers the post and which of them need some extra attention so that you can focus on improving your social media marketing game.

Lija is a Blogger and Staff Writer for Bizmaa focusing on business analytics, business systems, gadgets and other small business news. She has a background in information and communications technology coordination.