Small Business Growth Tactic: Revitalize Your Brand


Generating, maximizing and demonstrating investor value are the mail things C-suite executives spend their time on.

Investor value may have various forms including market expansion, increased productivity, and decreased expenses. The brand is also very important to investor value helping to bring the company to the new level and maintain the value.

The common problem of many businesses is when brands lose their focus and connection with consumers. It means the time has come to invest in your brand and make certain changes. Learn how to revitalize your business and make it even more successful.


Step 1: Suggest the Changes

Many organizations tend to play it safe when it comes to changes and don’t want to accept risky alternatives while thinking that doing the same things faster and cheaper is the key to success.

However, this is not what will make your brand revitalization work. You should step out of your comfort zone and suggest an imperative for change by challenging the existing ideas and rejecting the status quo. Accept the uncomfortable and unknown transformations as they are significant for the brand growth and expansion.


Step 2: Establish a New Mindset

Once you create a deep understanding of your mindset among your clients, they will feel a sense of intimacy and a closer relationship with your company rather than just purchasing a service or a product.

How do make your client-business relationship better and more intimate? Remember that customers don’t spend a lot of time of their lives on shopping or thinking about services. They all have their dreams and goals, attitudes and beliefs. Therefore, defining how your brand can help clients achieve their goals and pursue their dreams is the key to successful brand revitalization.


Step 3: Aim for Indispensability

Have you witnessed it when clients become indifferent to many businesses and aren’t really concerned if they stop working tomorrow?

Businesses that are able to make their clients care about them are more of the exception. Their secret is aiming to make their customers realize that their brand is a crucial part of their lives. Of course, it sounds more like a metaphor and every person will continue living even without their favorite brands but a certain group of businesses has produced an illusion of uniqueness and indispensability.

For instance, the majority of modern people can’t imagine their lives without their iPhones, Starbucks or Netflix. Let these brand names be great examples of how you can also make your business important for your customers.


Step 4: Add More Actions

The strategy is definitely important for the growth of your company, but actions matter even more. Think about workers who will be accountable for the execution into the brand revitalization process not just as people who become recipients of the outcomes, but also as creators of new actions and ideas.

 Step 5: Cultivate Your Brand

Businesses don’t live in a vacuum, they live in a changing and fast marketplace where clients are having more and more needs and wants, where technology is increasing and business expectations are changing. Thus, you need to nurture your company and teach it to expand and adapt to new circumstances.


Using Leverage to Support Growing Business

Many business owners have already heard about leverage. Did you know that you can actually use it to get new assets for the expansion of your brand? The term “leverage” means that you borrow some money in order to buy new assets. There are several ways you can use leverage for growing your existing business and making it even more successful.


How Leverage Works

Once you decide to revitalize or expand your brand, you will need to have extra money to cover new expenses. The majority of companies don’t have enough cash to purchase all the necessities at once, so entrepreneurs apply for a business loan, which is called leverage. It gives additional funds to the business and allows to finance its development.

Is it worth taking out leverage? Taking out a business loan or leverage can be beneficial for your brand revitalization provided that you don’t take on a huge debt that you won’t be able to repay. Most lenders will review how much debt your company already has before making their final decision about whether they will approve your business loan application.


Top Indicators of Business Growth

In order to boost the accuracy of your financial projections and set a business budget, you need to define how much your brand is growing. This will also help you know the amount of leverage you might need for further expansion and better spread resources for brand revitalization.

Top six indicators for company growth are profit, demand, revenue, sales, market share, and staff.

How can you measure that? You will need KPI or key performance indicators. They determine how badly or how well your brand is pursuing its aims. It also helps to track your expenses effectively and know the company’s progress.

Some of the widespread KPI examples are monthly sign-ups, generated leads, creating new accounts, having new clients, organic search traffic, as well as debt to equity ratio. Keeping track of these indicators will help any business owner define the areas you need to work more on, make a stable reporting structure, and identify how your brand is growing in general.

The most significant growth indications may vary from company to company depending on what type of business you have. Take some time and understand what factors are the most vital for your brand success.

To sum up, it doesn’t take one day to expand your company and make it successful. You need to be determined and consistent in trying to pursue your business goals. Brand revitalization is a continuous process that requires time and effort. You need to cultivate your business on a regular basis in order to keep it fresh.