The increasing growth and improvisations of online websites in the digital platform, has led Google to rethink and revise the guidelines of search engines for maintaining the highest quality. This reworking in the requirements has led to the introduction of new SEO rules that are trending in the market for making the best use of time and money invested in marketing.
Websites are required to meet the latest SEO trends2020 so that users are presented with results that are adequately appropriate for their queries. Moreover, SEO is essential for website owners to invite more prospects and make sure that they are discoverable in the search outcomes.
In order to ace the SEO influenced ranking order, website owners have to emphasize on the latest SEO trends2020 and design their site accordingly.
Some of the latest SEO trends 2020
A well-written content alone cannot bear the burden of inviting attraction of the users, though it has the power to retain them. In order to make your website visible to the search engine users, your content has to conform to SEO requirements and follow them with diligence. Here are the few guidelines that are trending for this year and are likely to stay.
1. Featured Snippets
Google has been experimenting with its ways that can ease the search processes of users and acquire appropriate answers to their issues and questions. The focus has now been tilted to the featured snippet that is likely to enhance user experience significantly. Mentioned above the number with subtle questions, a featured snippet is instrumental in bringing in more clicks to the site.
2. Artificial intelligence in SEO rules
AI or Artificial Intelligence is an advanced technology that is making way to all industries for its wide potential and precision to detail. Considering such aspects, Google has also employed AI to predict the search tendency of users and present them with accurate results.
3. Influencer marketing
a modern way of reaching out to people, this influencer marketing is a raging trend that has captivated the attention of users quite effectively. According to the survey, people are more inclined towards exploring a brand when it is endorsed by people who are famous or are influential. Several media companies and businesses have hired popular names for promoting their brands which have fetched them higher leads and rate of sales.
4. CTR and dwell time
Click through rates and dwell time are two significant metrics based on which user satisfaction is measured. Google considers these two components for ranking websites and places sites in higher ranks that have lower bounce rates and more dwell time of users.
5. Voice search optimization
This is relatively a new way of placing requests on search engines, where each is reported verbally instead of typing in the search boxes. Voice search is introduced for fetching accurate answers within a matter of seconds because of which it has appeared as a popular trend among internet users while using search engines.
6. Swift mobile versions or Mobile UX
There is no future of a website that does not have an equipped mobile interface that is enticing and easy to read to grab the attention of the audience. Websites should maintain a layout of their website for efficient searches conducted in mobile devices.
7. Enticing and informative videos
According to statistics 6 out of 10 people opt to watch videos than TV. Content creators can make use of YouTube to feature their brands and enjoy higher traffic inflow.
Last but not least is the quality of the content. No matter how diverse and innovative the emerging SEO trends are, the need for well thought out, and written content will never go out of fashion. Companies even hire a content writing company to promote their brand on their website with supreme content, written by only professional experts. Compromising and curtailing on the aspect of content is no longer feasible as it affects the dwell time of a user on a particular page.
Thus SEO is an important aspect that Google pays heed to, for enhancing the search experience of users. With new trends of SEO making headlines every year, the search engines are focusing on how the most accurate answers are made visible within a span of a few seconds.
Make yourself familiar with the latest SEO trends 2020 and optimize it accurately for stronger growth of traffic and future customers.