WordPress is an extremely popular and flexible content management system used by web design beginners and experienced agencies alike. Its huge support network, ease of deployment and solid security features and updates make it a popular choice ahead of almost every other web design platform including the likes of Squarespace.
Although it’s easy to get to grips with, and most technical issues can be overcome by a plethora of dedicated WordPress experts, there are some key mistakes that you should try to avoid at all costs.
1. Avoid basic SEO mistakes
SEO doesn’t have to be complicated, and the most effective on-page elements can be done with just a little planning and forethought. It’s surprising how many blog post writers aren’t doing the most effective thing you can do to your post to target the keywords you want to rank for in Google.
There are so many factors at play when it comes to Google search rank algorithms (perhaps around 200 factors, but nobody really knows the secret source and correlation) but one thing we can be fairly certain about is that pages have a better chance of ranking well if the HTML title tag is optimized. Aim for a keyword-rich (most important keywords towards the start of the tag) tag of no more than 55 characters. It should accurately and uniquely describe your content and look natural (so that Google understands your topic intent and your target audience get a compelling link to click on).
2. Avoid handing out your username and password
When you have a team of people contributing to the upkeep of your web content, then it’s easy to hand out your username and password so they can have access to everything. But what if the team changes? What if they lose your details on a piece of paper in a busy cafe? Don’t risk it, and instead use WordPress’ helpful admin section to create users for each team member. That way they only get access to the content they need. This type of access can also be easily revoked as your team changes.
Bonus WordPress Tip: If you’re going to the effort of creating a fantastic website full of wonderful content for your users, then make sure you are hosting your site with a specialist WordPress host, such as the Onyx.io team to ensure you are getting the best performance.
3. Avoid forgetting to set redirects properly
As your site grows and more content is added, changed, updated or taken down, it’s easy to just forget about the ramifications of leaving these updates unmaintained. If a post URL changes, Google won’t know where it’s gone, users may not know where it has gone and all of the traffic you used to have will be lost. A redirect tells Google that a page has moved or changed in some way, and it also prevents broken links that make for poor user experience. The good news is that there are lots of redirect plugins available for WordPress that can help to make this otherwise complicated task very easy.